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New Wave Marketing Exposed!
March 27, 2013 4:00pm

 

Geek Emanation
New Wave Marketing Exposed!
Was New Wave just a clever marketing scheme of the early 1980s? Probably, and this week’s featured compilation LP set makes a strong case for that hypothesis. Released in 1981 by Columbia Records as “a cheap peek at today’s provocative new rock”, it places artists as disparate as LOVERBOY and BOOMTOWN RATS in the same musical genre. Hear the results of misguided corporate marketing on this episode of Geek (Ema)Nation along with quasi-anti-corporatist rants from host The Rock’N’Roll Nurse. Don’t believe the historical (hysterical?) hype, fellow music geeks!


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